“Grow your own pot…?”

After a long eight hour shift at work, a tired middle-aged man is walking to his vehicle while experiencing chronic back pains; the man has tried several methods to fix this problem. The doctors continuously recommend that he takes painkillers but this leads to another problem, he strongly dislikes ingesting pills. As the man starts his vehicle, he turns on the W.R.I.F radio station and hears a fast paced musical tune in the background. Suddenly, a mysterious male voice states “Grow your own pot…” followed by an enthusiastic female voice, “of tomatoes!”. This catches the man’s attention quickly, for in the past he has used “pot” to relieve his back pain. However, he becomes dumbfounded when he hears about growing your own “pot”… legally?  Interesting enough, this advertisement can be broadcasted by stealth hydro not only by following with an irrelevant statement to pot, or marijuana, but also due to the recent Michigan Marijuana Act, approved by Michigan voters on November 4^th, 2008.  The introduction grabs the attention of any medical marijuana care giver or patient by being able to grow your own “pot” through hydroponics. Growing any type of plant is very time-consuming, as it requires a great deal of attention and nutrients, and can be difficult as well as frustrating to the grower. While providing state of the art supplies and easy to grow instructions, how can one not be able to use hydroponics effectively? This advertisement is effective due to the ease of turning “Sci-fi mutants” into healthy, stable plants and in respect of the growing number of marijuana users in Michigan recently.

Many advertisements these days contain subliminal imagery or just blatantly express their message. In this particular advertisement, a man states, “Grow your own pot…” at this point, the directed audience is for people who grow marijuana. Shortly after the statement, a feminine voice exclaiming, “Of tomatoes!” quickly covers the obvious point made from “Grow your own pot…” This alone allows the advertisement to be broadcasted, making an appeal to any grower of marijuana in Michigan who is medically certified. Today, marijuana has become more difficult to deny the truth of its medicinal properties. Studies have shown that medical marijuana users have experienced reduced pain, assistance in appetite and reduction of pain and muscle spasms. The naive perception of the public has undergone a dramatic shift as more medical patients use marijuana and discuss the benefits. Because of this, Michigan has passed the Medicinal Marijuana Act from the 63% of Michigan voters in 2008. This does not mean that any person can walk into a marijuana dispensary and buy anything as they wish. Patients must have a variety of pain or conditions to apply for medicinal marijuana through a doctor’s referral. Therefore, this advertisement is not for everyone, unless the system is used illegally which would be through not having a medical marijuana identification card. This advertisement is strictly designated for medicinal marijuana users who suffer from pain or other symptoms and would rather grow their own medicine as opposed to purchasing it.

Growing plants can be extremely difficult as it requires time, specific conditions and a lot of care. Instead, stealth hydro offers a system for either beginner or expert to grow their own plants through the use of a hydroponics system. Hydroponics can be defined as using mineral nutrient solutions, in water, to grow plants. On the contrary, growing plants in soil outside or inside requires proper sunlight, possibly going outside everyday, watering the plants, and making sure the plants grow properly. Sounds like a hassle to someone who needs to harvest their own medicine. Consider that a patient is a sick person, whether the condition is chronic back pain, or dying of cancer. A system where growing plants in a contained environment inside a home, while given the proper supplies and instructions, will make life easier on the patient by having a step-by-step guide to efficiently and effectively grow their plants.

Stealth hydro is always there when you need them, whether the question is how to correctly balance the PH levels or everyday growing questions. This is a reassurance of their product, saying that if the consumer has a problem or even needs extra supplies and is unsure of how to go about it, there is a real person who will provide real answers. This is opposed to the internet where information is not always accurate and can sometimes be hard to locate. The hydroponic system can be immediately picked up at stealth hydro’s newest location in Ypsilanti or shipped directly to the consumer. These options make the product very persuasive, considering the system does not undergo a series of steps to obtain the system and how the hydroponics system can be directly shipped to the location without the consumer even leaving the house! Stealth hydro also has an internet website providing all the details and prices about the variety of hydroponic systems, to even a small utensil needed for growing. Customer support on the website includes frequently asked questions with an elaborated PDF file for any system desired. Having the system shipped to the desired location along with the experienced staff of stealth hydro for support at anytime, how could this get any easier? No frustration, no extra work, and no suffering from the conditions of the patient! Stealth hydro also offers a 10% discount just for mentioning W.R.I.F., whether purchasing a system on the website or in the store. That’s ten dollars off a one-hundred dollar order, this advertisement keeps on getting better!

            Easy to grow instructions, state of the art supplies and experienced support staff is all included while growing plants through a stealth hydroponic system. Stealth hydroponics made growing plants easier for medicinal marijuana patients by creating an effective advertisement to interest consumers into buying their easy to grow hydroponics system for their medicine. The once troubled man with the chronic back pain is relieved due to the affect of medical marijuana obtained through the hydroponic system. No longer does the man suffer from experiencing pain, worrying about his back or ingesting pills! The advertisement not only offered easy to access information, such as a website and phone number, but also a 10% discount to any listener of the radio commercial. Through the use of stealth’s hydroponics, these “Sci-fi” mutants are transformed into healthy, stable plants for the use of Michigan’s medical marijuana patients.