Frank Watkins                                                                                                                     Watkins 1

Professor Shaw-Draves

English 1020    

September 27, 2010

                                                                    Ad Analysis

Is there any product that convinces consumers that it has a better quality and catchy

slogan? Nike in my opinion would be the best candidate for their creative ads. “Just Do It” is

very encouraging and shows a sense of diversity. For instance, no matter what the case or who

you are you should perform at the highest level. This brand is linked to almost every sport

around the world. Basketball, football, tennis, and soccer are just to name a few.  The reason I

chose this ad is because they use sports use to convince consumers to buy their product. This is a

very good product because sports are some of the most popular hobbies currently.

            Currently, Nike is one of the most dominant shoe companies worldwide. Products that

Nike manufactures are items like shoes, apparel, gym bags, and accessories. One way to

distinguish Nike from other brands is the swoosh. “This logo was designed by a college student

by the name of Carolyn Davidson in 1971” informed for www.dinesh.com. This logo was made

to represent the wing from the Greek goddess Nike’s statue. It’s amazing how Davidson was

only paid $35 to make a logo of a brand that is now one of the most powerful and respected shoe

companies.

            Nike ads play a role in both ethos and logos. The reason being is because of their

affiliation and use with athletes. The Nike Corporation knows that star athletes can attract more

consumers. This method became notorious for Nike in Michael Jordan’s rookie year. This is the

year when Jordan signed an endorsement with Nike and released his signature shoe “Air Jordan.”

Michael Jordan is known as one of the greatest basketball players who have ever lived so this

was a great promo for Nike. “It was not until 1988 when the Nike slogan (Just Do It) was

introduced to the public.” With the growing popularity of Jordan, other Nike shoes, and apparel,

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success from Nike sky rocketed.

            In advance to their success, Nike started expanding diversity in sports. The 1980’s was

Nikes prime in which affected the whole world. It was stretched to countries like Europe, Asia,

and Latin America. Of course Nike products had to be fashionable to create such a worldwide

craze. The logo and certain shoe brands played a huge logos role in this big success. The

“swoosh” was like the landmark of the shoe to tell you that they were the best product in the

shoe market. Especially with having famous athletes help advertise them. Along with Michael

Jordan, there was also Tiger Woods after him. Woods was no basketball player but was a well

respected and skilled golf player, even present. “He was the laughing stalk until he won his

masters” and surprised everyone. This helped golf which is known to be a boring sport become

popular in a lot of ways. From Tiger being so successful in his career, Nike then introduced golf

balls and apparel in spite of him. This will helped golfers not feel so left out since it’s a less

physical sport.

            The reason why this product is the best is because of its world wide popularity. It is also

the best because of its high quality products of different genres. It has shaped the world of

fashion and sports all over the world. They sell products like basketball shoes,

sweatpants/basketball shorts, shirts, head/wrist gear, football cleats, soccer cleats, golf gear etc.

there are many more items that Nike sells. Most of the gear helps you with better performance

and comfort. For an example, the headband can keep sweat out of your eyes and make you look

stylish at the same time. Another example is the type of grip on running or basketball shoes helps

you on different surfaces. Back then, the Converse Chuck Taylors were the best basketball

sneakers out. Some of the negatives were the grip wasn’t good, they weren’t comfortable, and

had no ankle support what so ever. Nike took technology and developed shoes that gave you

better performance even in this current day.

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Nike is also a great product because they pick certain star athletes endorsed and involved

in being a role model. LeBron James, Kobe Bryant, Tiger Woods, and Kevin Durant are to name

a few. This helps ads get more responses in a positive way other than sex. This can also help our

young athletes be determined to do their best in the sport they participate in. some ads are silly

and others are giving off signs of determination with Nike. Some of the popular shoes by Nike

are LeBron James’ signature shoe, Kobe’s signature shoe, Air Max, Air Force One, and also

Nike boots. Even though these are some of the most expensive styles, they also gave the best

comfort, performance, and durability. LeBron and Kobe’s shoes are just as popular as Air

Jordan. They also have their differences in looks, weight, and support. Lebron’s shoes are made

for people who need ankle support and a tight-light fit to get up and down the court easier.

Kobe’s shoes also have that tight- light support but they are much lighter and built for speed

more than jumping. Air Maxes and Air Forces are more of a casual shoe than a basketball shoe.

These two shoes can also be considered a running shoe also. Air Force ones can come in styles

of low-top, mid-top, and even in old school high-tops. Air Maxes have many different year

versions, but Air Max 90’s and 95’s are the most popular. Nike also offers winter boots by the

name of Nike Goateras and Nike Goadomes. They are not much different except Goadomes have

more comfort and are easier to lace up. No matter the season or occasion, Nike will always have

a clever ad to come up with.

            Nike is the best product not only for their product but also their support. They are known

for supporting cancer victims, schools, and scholarships. The “live strong” fundraiser started

with buying these yellow rubber bands with the fundraiser’s name on it. This phenomenon hit the

world crucially with its popularity. Following the all yellow bands, they began making them in

all different colors. “This raised tens of millions of dollars for the LAF” said the Nike website.

This definitely helped individuals with cancer in numerous ways. Nike is also helpful with

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schools in this current day. It sponsors most colleges and top high school sports. Especially

division one schools and high ranked college NCAA teams. This helps a lot out with getting

teams the proper gear and saving money at the same time. Most sports these days you have to be

academically successful to play on the team so this is not a waste of time or money. As long as

the school performs well on the court/field, Nike would happily continue to sponsor those teams. 

Along with sponsoring, Nike also offers scholarships to those individuals that are precise athletes

and are dedicated. They offer scholarships mostly to sports camps like swimming, basketball,

soccer, and football camps. Scholarship give a ways definitely puts this product above all and

makes them an all-around great product.

            Conclusive thoughts include all the things that make me believe this product is the best

product to buy. It has great quality in its products to start off with. Nike uses the best material in

their products and colors that can match almost any team color or outfit. They also aim for

comfort and durability in their shoes, apparel, and gear. Nike brand shoes have some of the best

grip ever created by any shoe manufacturer and it lasts a long time. By experience, I use most of

Nike products and I still have shoes from up to three years ago. They equip theses shoes with

strong shoelaces, comfortable insoles, and usually all of the shoes have air technology that helps

you walk smoother. Credibility for Nike is also an addition to their ad success. In our current day

there is many sexual or sexual gestured images that can make our youth mind’s wander. Most

ads are believed to provoke kids to try what they see on the commercial or newspaper ads.

Nike’s ads are always positive and encouraging. They display top athletes to give off a success

signal to others. Along with displaying the athletes, Nike also gets their featured athletes more

popularity and a better reputation to the public. Supporting the ill and different levels of school is

admissible to the success of this large and still growing corporation. This is the best product not

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only you can buy in America, but also in other countries all around the world. Nike overall is the

best product overall because of the description I’ve shared in this analysis!