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Shards O Glass - Prato

Page history last edited by Lindsey Prato 13 years, 6 months ago

Lindsey Prato

ENG 1020

 

“Shards ‘O Glass”

 

The tobacco industry has been has been decreasing in product sales over the past few years. This is due to the slander and harsh truths directed at the companies in recent advertisements. Lately, the tobacco industry has been being put in a very negative light.  The “Shards ‘O Glass” commercials are examples of bashing the tobacco industry. Advertisements make fun of the fact that they put fiberglass in a majority of their products. These commercials are all over TV and make the public understand the harm in these products. The “Shards ‘O Glass,” commercials show ethos, pathos and logos, while bashing the tobacco industry.
The “Shards ‘O Glass,” commercials started airing on television a few months ago and have been seen on a variety of channels.  These commercials were made to allow the public to find out the hidden ingredient of tobacco products. The hidden ingredient is fiberglass. This is mostly found in chewing tobacco. Fiberglass is put into the product and is made to cut the lip or an area of the mouth so the nicotine gets right into your blood stream. After the nicotine is put into your blood stream, you will soon feel a “buzz.” This allows you to relax and enjoy the product you are using. This can also be very dangerous- you allow all of the harmful chemicals in the nicotine to enter as well. This can lead to cancer and other serious health risks.  By using these products daily, you are increasing your risk of these illnesses. It is a known fact that tobacco products can lead to cancer of the mouth, throat, or lung. Up until a few years ago these facts were unknown. They were kept out of the public eye. Also, smokers get a bad reputation. Many think this because of the way their clothes and belongings always smell like smoke, their teeth are stained, and the fact that they develop a “smokers cough,” over the years which is very hoarse and sounds painful. Smoking used to be viewed as “sexy” and “mysterious,” and now it is just seen as plain dumb. The United States is getting so against these products and their appearance that some states, including Michigan have become smoke free. This rule is to ensure that people are not swarmed by smoke when eating in a restaurant and don’t have to worry about smelling like it later that day. The commercials are going even further than this. These commercials were able to inform the public and put it into reality. They told the “dirty truth,” about the tobacco products. Due to this “dirty truth” the companies have lost a lot of business.  
This commercial shows ethos in a lot of ways. The man in the commercial shows ethos by being the main character of the commercial. He is the one who introduces the product and discusses the importance of fiberglass in the popsicles. The image of this commercial would be the popsicles also known as the tobacco products. These products contain the fiberglass which would represent what cuts your mouth and enters your bloodstream. This commercial is basically telling us that if you use these products this is what your doing to your body, they don’t give any short cuts. 
The logos in this commercial is said at the end of the commercial. The man states, “the only proven way to reduce health risks is to not use them.” This is the main logical fact of this commercial. It tells the public that if you want to be healthy and maintain that way, you should not use these products. It also states, “these products are for adults only.” This is a true fact that only individuals who are 18 and older should be using these products. This is not the case today, many minors have picked up smoking as well. This will only harm their chance of maintaining a healthy lifestyle. The man in this commercial opens his dialogue by telling the public that this is their stand on their glass freeze pops,  and goes on telling us about the dangers of their product. 
The pathos of this commercial is noticeably seen throughout the dialogues. The man in this commercial shows barely any emotions. He states his fact and uses his body language to really catch your eye. His points to the camera when he states “we want you know about where we stand on glass freeze pops.” None of the workers look at the camera while this commercial is being filmed. They all have their heads down picking through the glass, tagging boxes, pouring glass into the popsicle maker, and inspecting them through the magnifying glass. They keep all of their focus on the products. They look very uncomfortable and act as if they are doing something wrong and hope you aren’t noticing what they are doing. The man throughout this commercial stays in the same position, barely moves, and keeps his focus on the camera. He has a monotone voice and just spits facts at you through out the whole thing without changing his facial expression. He makes the audience feel as if they are being lectured. The point of this is to make you really pay attention to what he is saying just as you would in a classroom or to your parents. They want to make sure you are really getting the full glimpse of this harmful product at hand.
This commercial can be viewed in two ways. This means the pathos is different in both of these situations. From a smokers point of view, this commercial will have no effect on this person. They will see it as nothing and continue smoking and using tobacco products. Most smokers completely block this out of their minds and realize the dangers of the products but won’t do anything to stop themselves. Others, the non-smokers, will experience something known as a “shock tactic.” The information they learned from this commercial shocked them so much that they will think twice about using this product. These people will also buy into the persuasion of the speaker where a smoker will just simply not care. The non-smokers will be hit with this information like a lead brick. 
By now every teenager in America, and or adult know that tobacco use has its risks. These risks are being made in textbooks, magazine ads, billboards, and now commercials. It used to be rare watching television and not see an ad for tobacco products and now its rare to not see an ad bashing the tobacco industry. With more and more information getting out to the public on the effects of tobacco the more the industry, who once was extremely wealthy, is suffering. Recently, the tobacco industry has risen the price of their products dramatically. This has been done to ensure that the tobacco industry stays alive and continues to make profit. The “Shards O’ Glass,” commercials are a perfect way of an ad that is bashing the tobacco industry. By using ethos, pathos, and logos, the commercial is able to allow you to sit there and absorb all of these facts about a dumb popsicle that are actually true about products that some might be using. This commercial will make you think twice about buying a tin of chewing tobacco or a pack of Marborol cigarettes. Some may ignore it, but those who don’t will be effected by these facts. “Shards O’ Glass,” throws out real logical facts about a popsicle which is true for tobacco products in real life. This commercial takes a treat that everyone enjoys at one point in their lives and turns it into something you wouldn’t even think twice of eating. By sticking fiberglass into a popsicle or chewing gum, it makes you think, would I look just as stupid as those people if I had a cigarette in my hand? “Shards O’ Glass,” is telling you yes. If you had a cigarette or any type of tobacco products you look just as dumb as these people eating glass filled popsicles. This commercial is a great example of the harm in tobacco products and uses multiple ways to try and persuade viewers to stop using the products immediately.

 

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